The Power of Social Media Social media has the power to connect strangers, influence decisions, and spark movements among diverse audiences. However, due to its fast-paced and ever-changing nature, social media oscillates between being a friend and a foe to growing businesses. On one hand, social media is one of the best and most effective marketing tools that small businesses have access to. It can reach lots of people in a short amount of time. On the other hand, constantly developing original content that is trending and engaging is often a huge challenge! It’s tough trying to maintain both quality and quantity. Luckily, it is possible to curate content that appeals to each social media platform. The term “curate” is originally from the museum industry and was used to describe people who tracked down particular art exhibits to be displayed in galleries. Today, marketers borrow this term to describe a method of sharing other people’s work in a way that can help you appeal to your followers. That being said, it is not just sharing a bunch of articles via social media and calling it a day. Curating content requires intentionality, purpose, and style.

How do you create a brand? Do you slap on a logo and call it a day? Or is it defined by a strong digital presence and dazzling website? Maybe it isn’t something you can control, but rather it’s the perception your audience has about your products and services. The answer to those questions is yes . A brand is a living entity that is constantly tweaked, evolved, and grown. Like a diamond, brands have many facets that contribute to its whole beauty; if one angle isn’t nurtured, the entire composition could be off. There are many layers that make up a brand, overlapping in sheets of promise, personality, voice, and identity. In our tech infused world, only the strong survive. Brands must struggle to claim a spot in consumers’ minds amidst a torrential downpour of information. Good branding matters. With good branding, it becomes possible for you to cut through the noise and bustle of everyday information, connect with your customer, and - hopefully - have them respond to your message. Good branding builds customer loyalty and establishes a name for yourself in the market. The first thing you can do when creating a brand is recognize what you already have. Then, you can work to strengthen your weaknesses and improve your strengths. 1. Brand Identity

There are so many good reasons to communicate with site visitors. Tell them about sales and new products or update them with tips and information.