By Julie Koyamatsu
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22 Jul, 2021
How do you create a brand? Do you slap on a logo and call it a day? Or is it defined by a strong digital presence and dazzling website? Maybe it isn’t something you can control, but rather it’s the perception your audience has about your products and services. The answer to those questions is yes . A brand is a living entity that is constantly tweaked, evolved, and grown. Like a diamond, brands have many facets that contribute to its whole beauty; if one angle isn’t nurtured, the entire composition could be off. There are many layers that make up a brand, overlapping in sheets of promise, personality, voice, and identity. In our tech infused world, only the strong survive. Brands must struggle to claim a spot in consumers’ minds amidst a torrential downpour of information. Good branding matters. With good branding, it becomes possible for you to cut through the noise and bustle of everyday information, connect with your customer, and - hopefully - have them respond to your message. Good branding builds customer loyalty and establishes a name for yourself in the market. The first thing you can do when creating a brand is recognize what you already have. Then, you can work to strengthen your weaknesses and improve your strengths. 1. Brand Identity